Does your visual branding make you cringe or bring you joy? Maybe you are reluctant to send people to your website or embarrassed to post on social media. If you are not feeling the love, then chances are something isn’t right.

Here I talk about the importance of colour in designing a brand, setting up a colour palette and showing some colour palettes in action.

A guide to creating a brilliant brand for your business. In Building a Brand (Part 1): Where to start? I spoke about the process of creating a brand identity and defining your business’s brand. Here I talk more about the design process and what to expect, as well as how best to showcase your new visual identity to the world.

A guide to creating a brilliant brand for your business. Here I talk about the process of creating a brand identity and defining your business’s brand. Next time, in part 2, I will talk more about the design and showcasing your brand to the world.

Did you start your business a number of years ago and rush your branding? Maybe you created the logo yourself or used an online template to get started. Now, years later, you feel no pride or connection to your logo, it's bland and lacks relevance.

Often people come to me because they need a website. They want a web presence and think that their branding can be added later. I get it – a website may seem a more tangible option and you feel it’s necessary to show you’re a serious business. However, without getting clarity on your brand first you could be missing a trick.